To infinity and beyond: “Geek” culture in the beauty industry

Posted: October 14, 2015 by Big Rich in Reblogged

By Angelica Cabral 

There used to be the stereotype of the geek or nerd and the stereotype of the beauty or the girly girl. The two would have never dreamed of being friends, much less combined.

Take the classic 80s movie, The Breakfast Club: the characters are living and walking versions of different stereotypes. There’s “the princess” who has her hair and makeup beautifully on point, and the “basket case” who gets a makeover at the end of the movie to look more like “the princess.” The movie seems to imply that you can’t be either weird or geeky and wear makeup. But with the recent rise of “geeky” makeup products, you can dress up and unleash your inner nerd all at the same time.

Makeup company LA Splash, which frequently reposts the selfies of customers on its Instagram, made waves this summer when they announced a Harry…

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